Taking care of our skin, hair and makeup goes beyond vanity: it is an act of self-care and self-esteem. In 2025, the beauty market continues to innovate, bringing products that really make a difference. But with so many options, how do you know which ones are worth the investment? Here are 10 items that are present in my personal care routine and promise to transform your beauty routine too.
1. Base La Mer The Soft Fluid
With a formula infused with Miracle Broth™, La Mer foundation offers hydration, buildable coverage and a natural, luminous finish. Plus, it contains antioxidants and soothing ingredients that help protect and nourish skin throughout the day. Ideal for those looking to combine treatment and makeup.
Why invest: Long-lasting, comfortable and radiant skin.
Buy here
2. Dior Forever Skin Contour
This Dior contour stick is practical and precise, providing a soft and natural sculpting effect to the face. Its formula contains skin-loving ingredients, such as nourishing oils, and is super easy to apply thanks to its stick format, which allows for quick and mess-free application.
Why invest: Creamy texture that melts into the skin and lasts all day.
Find out more
3. Laguna Ultimate Face Palette 1
This multi-purpose palette features bronzer, eyeshadow, and highlighter in versatile shades. Having such a complete product makes your makeup routine much easier, as you can create a complete look in just a few steps and carry all the essentials in one case.
Why invest: Versatile product, perfect for everyday use or travel.
See details
4. Kérastase Discipline Line
This line is perfect for hair that needs frizz control and discipline. It includes shampoo, conditioner and mask that provide hydration and natural movement. The products are also enriched with ingredients that strengthen the hair, making it more resistant and healthy.
Why invest: Aligned, light and shiny hair.
Find out more here
5. Kérastase Hair Oil
Composed of precious oils, such as argan and camellia, Kérastase Elixir Ultime L'Huile Originale deeply moisturizes, protects against external damage and enhances the hair's natural shine. It's one of my favorites for keeping my hair silky and healthy-looking. Now even better after the reformulation, and can also be used as a heat protectant.
Why invest: Multiplies shine and reduces split ends.
Get yours here
6. YSL Lash Clash Mascara
This mascara delivers extreme volume and intensity to your lashes, with an ultra-pigmented black and precise application. Even after hours of use, it maintains its volumizing effect without clumping or smudging. It's perfect for creating a dramatic look for any occasion.
Why invest: Dramatic volume without clumping.
Try it now
7. SkinCeuticals Blemish + Age Defense Line
This treatment is perfect for those who want to combat signs of aging and acne at the same time. With a powerful combination of exfoliating acids and antioxidants, it helps reduce blemishes, control oiliness and prevent wrinkles. I use it all the time to keep my skin even and healthy.
Why invest: Reduces blemishes, controls oiliness and prevents wrinkles.
Find out more here
8. La Roche-Posay Anthelios Airlicium SPF 50
Ideal sunscreen for oily skin, with an ultra-light texture and matte finish. It controls shine throughout the day, while protecting against UVA and UVB rays. It is an essential product in my skincare routine.
Why invest: Prevents aging and is perfect for daily use.
Get yours here
9. Dior On Set Brow
An eyebrow gel that defines, sets and adds volume naturally. Its formula is enriched with ingredients that care for the hair, ensuring flawless eyebrows all day long. I can't live without mine, because it already comes in color, which makes my day-to-day life much easier.
Why invest: Easy application and long lasting.
See more here
10. Dior Forever Skin Correct Concealer
A high-coverage concealer that hydrates and provides a flawless finish. It disguises dark circles, blemishes and imperfections, while treating the skin with moisturizing ingredients. Use it all the time for a flawless finish.
Why invest: Combines full coverage with all-day comfort.
Buy now
These products were selected because they are items that I buy over and over again. I can't live without them, because in addition to delivering incredible results, they are part of my self-care routine and are true investments in my beauty routine. Explore each one of them and elevate your routine.
10 Beauty Products That Are a Real Investment in 2025
Shop favorites.
Shop here if you are in USA
Shop here If you are in Europe
