Taking care of our skin, hair, and makeup goes beyond vanity: it is an act of self-care and self-esteem. In 2025, the beauty market continues to innovate, bringing products that truly make a difference. But with so many options, how do you know which ones are worth the investment? Here are 10 items that are part of my personal care routine and promise to transform your beauty routine as well.
1. Base La Mer The Soft Fluid
With a formula infused with Miracle Broth™, La Mer's base offers hydration, buildable coverage, and a natural luminous finish. Additionally, it contains antioxidants and calming ingredients that help protect and nourish the skin throughout the day. Ideal for those looking to combine treatment and makeup.
Why invest: Long-lasting, comfortable and radiant skin.
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2. Dior Forever Skin Contour
This Dior pencil contour guarantees practicality and precision, providing a smooth and natural sculpting of the face. Your formula contains ingredients that care for the skin, such as nourishing oils, and is also super easy to apply thanks to the stick format that allows for quick and mess-free application.
Why invest: Creamy texture that melts into the skin and lasts all day.
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3. Laguna Ultimate Face Palette 1
This multifunctional palette features bronzer, eyeshadows, and highlighter in versatile shades. Having such a complete product makes the makeup routine much easier, as you can create a full look with just a few steps and carry all the essential items in a single case.
Why invest: Versatile product, perfect for everyday use or travel.
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4. Kérastase Discipline Line
This line is perfect for hair that needs frizz control and discipline. Includes shampoo, conditioner, and mask that provide hydration and natural movement. The products are also enriched with ingredients that strengthen the strands, making them more resistant and healthy.
Why invest: Aligned, light and shiny hair.
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5. Kérastase Hair Oil
Made with precious oils such as argan and camellia, Kérastase Elixir Ultime L’Huile Originale deeply hydrates, protects against external damage, and enhances the natural shine of hair. It's one of my favorites to keep the hair always silky and looking healthy. Now even better after the reformulation, and it can also be used as a heat protectant.
Why invest: Multiplies shine and reduces split ends.
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6. YSL Lash Clash Mascara
This mascara delivers extreme volume and intensity to the lashes, with ultra-pigmented black and precise application. Even after hours of use, it maintains the volumizing effect without clumping or smudging. It is perfect for creating a dramatic look on any occasion.
Why invest: Dramatic volume without clumping.
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7. SkinCeuticals Blemish + Age Defense Line
This treatment is perfect for those who want to combat signs of aging and acne at the same time. With a powerful combination of exfoliating acids and antioxidants, it helps reduce dark spots, control oiliness, and prevent wrinkles. I always use it to keep my skin even and healthy.
Why invest: Reduces blemishes, controls oiliness and prevents wrinkles.
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8. La Roche-Posay Anthelios Airlicium SPF 50
Ideal sunscreen for oily skin, with an ultra-light texture and matte finish. It controls the brightness throughout the day while protecting against UVA and UVB rays. It is an essential product in my skincare routine.
Why invest: Prevents aging and is perfect for daily use.
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9. Dior On Set Brow
An eyebrow gel that defines, sets, and adds volume naturally. Your formula is enriched with ingredients that care for the hairs, ensuring flawless eyebrows all day long. I can't do without mine because it already comes with color, which makes my daily life much easier.
Why invest: Easy application and long lasting.
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10. Dior Forever Skin Correct Concealer
A high-coverage concealer that hydrates and provides a flawless finish. He conceals dark circles, blemishes, and imperfections while treating the skin with moisturizing ingredients. I always use it for a perfect finish.
Why invest: Combines full coverage with all-day comfort.
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These products were selected because they are items I buy and repurchase regularly. I don't know how to live without them, because besides delivering incredible results, they are part of my self-care and are true investments in my beauty routine. Explore each one of them and elevate your routine.
10 Beauty Products That Are a Real Investment in 2025
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