10 Beauty Products That Are a Real Investment in 2025

Taking care of our skin, hair and makeup go beyond vanity: it is an act of self-care and self-esteem. In 2025, the beauty market continues to innovate, bringing products that truly make a difference. But with so many options, how to know which ones are worth the investment? Here are 10 items that are part of my personal care routine and promise to transform your beauty routine as well


1. La Mer The Soft Fluid Foundation

With a formula infused with Miracle Broth™, the La Mer base offers hydration, buildable coverage and a natural luminous finish. Furthermore, it contains antioxidants and soothing ingredients that help protect and nourish the skin throughout the day. Ideal for those looking to combine treatment and makeup

Why invest: Long duration, comfort and radiant skin

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2. Dior Forever Skin Contour

This stick contour from Dior ensures practicality and precision, providing a soft and natural sculpting to the face. Your formula contains ingredients that care for the skin, like nourishing oils, besides being super easy to apply thanks to the stick format that allows for quick and mess-free application

Why invest: Creamy texture that melts into the skin and lasts all day

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3. Laguna Ultimate Face Palette 1

This multifunctional palette brings bronzer, shadows and highlighter in versatile shades. Having such a complete product makes the makeup routine much easier, since you can create a complete look in just a few steps and carry all the essential items in a single case

Why invest: Versatile product, perfect for everyday use or travel

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4. Kérastase Discipline Line

This line is perfect for hair that needs frizz control and discipline. Includes shampoo, conditioner and mask that provide hydration and natural movement. The products are also enriched with ingredients that strengthen the strands, making them more resilient and healthy

Why invest: Aligned threads, light and shiny

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5. Kérastase Hair Oil

Composed of precious oils, like argan and camellia, Kérastase Elixir Ultime L'Huile Originale deeply hydrates, protects against external damage and enhances the natural shine of the hair. It is one of my favorites to keep the strands always silky and looking healthy. Now even better after the redesign, and it can also be used as a heat protector

Why invest: It multiplies shine and reduces split ends

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6. YSL Lash Clash Mascara

This mascara delivers extreme volume and intensity for the lashes, with an ultra pigmented black and precise application. Even after hours of use, it maintains the voluminous effect without clumping or smudging. It is perfect for creating a dramatic look on any occasion

Why invest: Dramatic volume without lumping

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7. SkinCeuticals Blemish + Age Defense Line

This treatment is perfect for those who want to combat signs of aging and acne at the same time. With a powerful combination of exfoliating acids and antioxidants, it helps to reduce spots, control oiliness and prevent wrinkles. I always use it to keep my skin even and healthy

Why invest: Reduces spots, controls oiliness and prevents wrinkles

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8. La Roche-Posay Anthelios Airlicium SPF 50

Ideal sunscreen for oily skin, with ultra-light texture and matte finish. He controls the brightness throughout the day, while protecting against UVA and UVB rays. It is an essential product in my care routine

Why invest: Prevents aging and is perfect for daily use

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9. Dior On Set Brow

A brow gel that defines, fix and add volume naturally. Its formula is enriched with ingredients that care for the strands, ensuring flawless eyebrows throughout the entire day. I can't be without mine, because it already comes in color which makes it much easier in my day to day

Why invest: Easy application and long duration

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10. Dior Forever Skin Correct Concealer

A high-coverage concealer that hydrates and provides a flawless finish. He disguises dark circles, stains and imperfections, while treating the skin with moisturizing ingredients. I always use it for a perfect finish

Why invest: Combines full coverage with comfort throughout the entire day

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These products were selected because they are items that I always buy and repurchase. I don't know how to live without them, because in addition to delivering incredible results, are part of my self-care and are true investments in my beauty routine. Explore each of them and elevate your routine